Using a simple drag-and-drop builder is tempting when you first start your business. It's cheap and immediate. But as your business scales, those templates can become a liability.
The speed factor
Template builders often load large amounts of unused JavaScript and CSS. This slows down your website. Performance is important for both the user experience and your visibility in search.
The trust factor
Customers make quick judgments about a business based on its website. A generic template can look like thousands of other businesses. A thoughtfully built custom website helps communicate authority, stability, and value.